The Family Owned Business is sponsored by Generational Equity. Generational Equity is the leader in Merger and Acquisition Services, Business Evaluation, and Exit Strategy Planning for middle market businesses worldwide. Our 300 Professional Advisors arm you with the facts, tools and expertise needed for securing a successful transaction. As the #1 Seller of Businesses in the US up to $25 Million, and the #2 Seller of Businesses up to $50 Million, we give you the edge for success.